taste
The pursuit of beauty drives entrepreneurs Now that we’ve explored the psychology of beauty and how good taste and design are core to a functioning society—not accessory—let’s bring it home by talking about beauty, taste and design in the context of entrepreneurship. This last part explores
taste
Beauty is Social Infrastructure In Part 1, we explored how your brain processes beauty and value through identical neural machinery. The orbitofrontal cortex can’t distinguish between “this is beautiful” and “this is valuable.” That explained individual behavior—why customers pay premiums for well-designed products, why aesthetic violations trigger threat
taste
Entrepreneurship and The Pursuit of Beauty I was recently reflecting on the beliefs and ideas that most changed since starting my founder journey over 10 years ago. As I wrote in Tao of Founders, keeping your mind fluid and updating faulty beliefs is the logical approach to long term success.